Dr. Hawg's began where all good ideas do: in a bar, over drinks with friends. I told them I had recently started making my own smelling salts for the gym and was considering selling them. I even had a few names in mind: Kinetic, The Anvil, Sniffy Lifters — all dead on arrival. Beers and names came and went, but once Hawgcrankerz hit the table, we knew we were close. A few more beers — and if I’m honest, a shot or two — and Dr. Hawg's was born.
Turns out, picking a name was the easy part. Next was refining the formula into a consumer-worthy product, and there's no shortcut for that. I’m not a specialist or a scientist. I’m just an average guy who's really good at research and, thanks to a touch of ADHD, doesn't know when to quit. After a lot of deep dives, countless trials — different ingredients, different ratios, different amounts — and a lot of patient feedback from friends and family, I finally hit on a formula I’m proud of. Dr. Hawg’s Smelling Salts hit like a truck, and because they reactivate with use, they stay potent long after you first crack the bottle.
Smelling salts are mostly seen as a product for powerlifters and professional athletes, and for good reason. Under specific conditions, they create ammonia gas, which triggers a bit of an adrenaline surge when you smell it. That adrenaline surge can clear your mind and help you focus on the task at hand — namely, lifting a really heavy object. But through the process of creating and refining Dr. Hawg’s Smelling Salts, it’s become a much more versatile product.
While I certainly do use Dr. Hawg’s for picking up heavy shit, I’ve also used them to great effect in other parts of my life. For legal reasons, I’ll have to leave you to explore alternate use cases on your own, but suffice it to say that powerlifters, football players, and hockey players aren’t the only ones who could benefit from occasionally wiping the mental slate. Dr. Hawg's Smelling Salts are for anyone who needs an instant reset or a swift kick in the...well...nose. It doesn’t matter why you need to snap back to reality — the bottom line is, Dr. Hawg's will get you up out of your head and back in your body.
That's the whole pitch. No gimmicks, no tricks, no buzzwords. Just Dr. Hawg's. Consider this your prescription: get your head right, and get to it.*
*Just to be abundantly clear, Dr. Hawg is not a real doctor and this is not a real prescription.